Sarah Byfield-Riches

For a number of years Sarah ran her own consultancy specialising in arts’ sponsorship and event management with clients on both the arts and commercial side, including Tate and the Royal Academy, Royal College of Arts and South Bank Centre. Commercial clients included BT, Sainsbury’s, GlaxoSmithKline and UBS.

Sarah is currently Head of Business Development (Business & Innovation) for London College of Fashion, part of University of the Arts London, world-leading providers of education in art, design, fashion and communication.

Sarah also has experience in the charity sector having fundraised and provided PR services to a range of charities from Arc Theatre to TRAID (textile recycling). She also spent five years working on large-scale sports sponsorships across the Whitbread portfolio for Orbit International, a major international sponsorship agency.